Enterprise Ireland Partners with Zngly to Drive Overseas Expansion

Press Release

March 30, 20223 Minutes

Zngly, the no-code media platform for the creation, management and measurement of content marketing and client engagement, today announces its partnership with Enterprise Ireland, the Irish Government’s trade and innovation agency, responsible for the development of Irish enterprises in world markets.

DUBLIN, IRELAND, 30th March: Zngly, the no-code media platform for the creation, management and measurement of content marketing and client engagement, today announces its partnership with Enterprise Ireland, the Irish Government’s trade and innovation agency, responsible for the development of Irish enterprises in world markets. Zngly is an innovative Irish company developing solutions to solve the common challenges faced by marketing and sales teams and transforming the way businesses use content marketing.

Enterprise Ireland has partnered closely with Zngly since January and recently featured in the agency’s ‘Ireland: Innovation at the Edge’ campaign, which highlights the conditions that have made Irish businesses among the most innovative in the world and the role they are playing in the post-pandemic recovery.

As organisations emerge from the COVID-19 pandemic and embrace the new reality of hybrid sales models, many are looking for new tools to help build relationships across multiple channels. The experience of remote work has created a shift in customer engagement preferences. LinkedIn found that 43% of B2B buyers now prefer a sales-rep free experience, for instance. Managing different forms of content whilst miniating consistent messaging across each channel can therefore be a daunting task for marketing managers.

Mike Wilson, CEO of Zngly, adds: “We have created a solution that solves several issues that sales and marketing teams face day in and day out. Today’s buyers are not only channel agnostic, but they are digitally dominant in preference. Zngly helps businesses collate their content and share it in a digestible and personalized way with potential prospects and existing clients. As a high-potential start-up, we have the pleasure of partnering with Enterprise Ireland to help enable us to deliver our solution to teams globally.”

Clodagh Dolan, Marketing Executive at Enterprise Ireland explains the rationale behind the partnership: “As one of the world’s largest seed capital investors, we help develop a pipeline of cutting-edge Irish companies, providing our international partners with a gateway to Irish innovation. We are delighted to see the momentum Zngly has achieved, in the lead up to its launch and look forward to supporting Zngly as it continues to innovate, grow internationally, and transform the B2B industry.”

Catch the Zngly Digital Showcase with Enterprise Ireland HERE, or to learn more about Zngly visit: https://www.zngly.com/


Zngly Announces Partnership with Legerity

Press Release

March 9, 20223 Minutes

Zngly Announces Partnership with Legerity to Transform Its Customer Engagement

Zngly – the no-code media platform for the creation, management and measurement of content marketing and client engagement – announces its partnership with Legerity, to transform and streamline the way content is used by its sales and marketing teams to drive higher levels of prospect and customer engagement.

The experience of remote work and the growth of hybrid sales tactics has forced marketing and sales teams to get creative with how they deliver consistent and personalised campaigns across numerous channels. McKinsey recently found B2B customers now defer to 10 distinct channels as part of their “decision journey”, which has doubled since 2016. B2B marketers have responded by ramping up complexity and commissioning more blogs, podcasts, webinars and thought leadership, with nowhere to house them.

Headquartered in London, Legerity provides FastPost, an ultra-high performance Accounting Rules Platform that is changing how Insurance, Banking, and Telco firms think about their back-office processes. With a wealth of content targeted towards different markets, Zngly has enabled Legerity to categorise sales and marketing collateral into easy-to-find and targeted campaigns. With in-built personalisation tools, salespeople can cut through the noise and communicate directly with their intended leads.

On this partnership Mike Richardson, Marketing Manager, Legerity says:

“A core focus for Legerity is to continuously improve the experience we offer our potential customers. As an early-adopter and user of Zngly, we have been able to complete, streamline, and transform the way our content is used by both the sales and marketing teams. The ability to curate existing and newer content has allowed us to personalise our outreach to individual prospects directly. Our new resources section has seen a 200% increase in a dwell time and a pleasing decrease in our bounce rate.”

On this announcement, Mike Wilson, CEO & Founder of Zngly comments: “In a world where B2B buyers are so overwhelmed with content, Zngly allows businesses to cut through this noise and reduce the complexity of traditional content marketing. As a fast-growth business, with a wealth of content, such as explainer videos, webinars, videos etc., Legerity required a way to bring this content to life. The intuitive curation tools that are built into the Zngly platform, have given Legerity the power to supercharge its content marketing efforts in a simple yet powerful way.”