“If the Statistics Are Boring, You’ve Got the Wrong Numbers”
How Analytics Supercharge Business
Welcome to our special report on analytics
Have you ever wondered if a PDF you emailed to a client was opened and read? If the recipient forwarded it to a colleague – even to a competitor? Do you want to know what customers really do with your web content, in a simple straight forward report?
In today’s digital age, where information is overwhelming and customer engagement is crucial, understanding how users interact with your content, platforms, and sales cycles has become more important than ever.
Analytics are the key to seeing this truth in your data. Allowing you to gain more insights on customer behaviour, how customers are relating to your offering and sales teams, and how your content is performing.
Powerful analytics tools are vital for a company to grow, and ZNGLY offers a comprehensive suite of analytics tools to help your business succeed.
What Is It - An Overview of Analytics
Analytics tools allow you to track and monitor the data surrounding content, such as interactions and traffic.
Analytics tools allow you to track and monitor the data surrounding content, such as interactions and traffic. This information helps businesses make data-driven decisions to optimise their content strategy and improve marketing campaigns.
Our analytics suite, called Zngalytics, are the key to seeing this truth in your data. Zngalytics allow you to gain more insights on customer behaviour, how customers are relating to your offering and sales teams, and how your content is performing.
Powerful analytics tools are vital for a company to grow, and ZNGLY offers a comprehensive suite of analytics tools to help your business succeed.
Why Is It Important - How Informed Do You Want Your Decisions to Be?
With Zngalytics, you have…
- Better control over the sales process. Know what works and what doesn’t, in real-time, so you can optimise your sales cycle and convert leads into buyers.
- Really understand your customer’s needs and who your message is for, you don’t need to shout when people want to listen.
- Analytics lets you see what channels are performing, ensuring that your investments are focused on the most promising avenues and delivering the highest ROI.
McKinsey reported in 2022 that “Companies that are using data-driven B2B sales-growth engines report above-market growth and EBITDA increases in the range of 15 to 25 percent.” They also reported that data-driven companies are 23 times more likely to acquire customers, six times as likely to retain customers and 19 times more likely to be profitable!
How Does It Work - Insights You Can Trust, Data You Can Action.
At ZNGLY we track everything, from every click, view and download – right down to how long it was between media interactions.
- All of this is logged in real-time, and to ensure that this wealth of data is easily accessible and actionable. Our easy-to-use dashboards are specifically designed for sales and marketing teams.
- We integrate this data with CRM platforms such as HubSpot and SalesForce, to give a deeper insight into your data and customers.
- Sales and marketing professionals can easily navigate and analyse this data, identify trends, and extract meaningful insights.
What are the benefits - Sell More & Market Better!
For marketing, tracking is essential to gain a comprehensive understanding of customer behaviour and engagement. By monitoring every click, view, download, and engagement, businesses can analyse the effectiveness of their marketing efforts.
- Tracking inbound and outbound interactions across websites and platforms such as LinkedIn and HubSpot newsletters provides valuable insights into the performance of different channels and campaigns.
- This data allows marketers to assess which strategies and channels generate the most engagement and conversions.
- By identifying high-performing tactics, marketing teams can optimise their campaigns, refine targeting, and allocate resources more effectively, ultimately driving better results.
For sales teams, tracking provides valuable intelligence about prospects and their engagement with sales materials.
- Know when a target prospect opens a PDF, or how much of a video they watched.
- Knowing if they forwarded the content to colleagues or competitors, salespeople can gauge interest and identify hot leads.
- Helping sales teams prioritise their follow-ups, tailor their messaging, and personalise their approach to increase the chances of closing deals.
- By understanding prospect engagement at a granular level, sales teams can also identify potential objections or areas of interest, enabling more effective and targeted conversations.
From a broader business perspective, tracking the performance of sales and marketing efforts is crucial for making informed strategic decisions.
- By collecting and analysing data related to sales and marketing performance, businesses can identify trends, patterns, and areas for improvement.
- These insights allow for better resource allocation, budget planning, and overall business strategy development.
- By tracking KPIs, businesses can measure the effectiveness of their sales and marketing initiatives, identify areas of success, and pinpoint areas that require adjustment or optimisation.
To Wrap Up - If You Can’t Measure It, You Can’t Value It!
What every business needs most is detailed and powerful analytics.
Zngalytics can bring value to your business – giving you insights you can act on – we call it data with purpose and meaning.
For marketing and sales teams, ZNGLY can bring new products and campaigns to market much faster, with increased lead conversions.
ZNGLY can help manage complex sales cycles and relationships with a personalised video for greater engagement.
With real-time analytics, you can see what’s working, increasing return on investment in media spend and content.
To Find Out More - Useful Links
To find out more about our ZNGLY platform, visit us over here
