Zngly Blog

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Find Your Sales Deals In Your Data

Welcome to our special report on HubSpot integrations.

Marketing teams are frustrated. Sales are not getting the leads. The data is misleading at best. There is so much noise you can't find the signal. We can fix this.

Welcome to ZNGLY Campaign Manager. We help our clients get greater value from HubSpot, with an accurate view of buyer engagement and content performance. Helping them create campaigns to generate more leads, and nurture more sales.
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What Is It - The Problem

B2B Sales & Marketing is more complex than ever before. In a digital age, sales & marketing teams are drowning in unused assets and fractured data. 

B2B Sales & Marketing is more complex than ever before. In a digital age, sales & marketing teams are drowning in unused assets and fractured data. 

The numbers do not make pretty reading: 

  • 20% - Average open rate of newsletters (staggering 80% remain unopened)
  • 60-70% -  of marketing content is unused by sales teams
  • 60% - of all marketing content provides zero business value

Clearly the system is broken and needs to be transformed.  

That’s where ZNGLY and our powerful suite of analytics tools - Zngalytics - combined with "Campaign Manager" our HubSpot integration comes in.

Our platform gives a layer of extra insight, support and tools to your HubSpot implementation that you cannot get anywhere else: 

  • Quick demand gen and lead nurture campaign design
  • Slick content curation and personalisation tools
  • Rich customer engagement analytics

So you can easily manage your contacts, automate lead generation, and track MQL, SQL and buyer behaviour.  Know what’s working, what’s not, and make informed decisions. Everytime.

Why Is It Important

To survive, let alone grow, your business needs sales. Sales needs marketing and marketing needs to perform. And for marketing to perform it needs the data. 

A proper content strategy in B2B is part of the foundation of every marketing plan. Content marketing allows you to build authority, trust, and credibility. It helps your potential customers and makes them understand your products or services.
 And it all starts with the data, the insights and the planning. Without the data to back-up and guide your campaigns, it's just a hunch. 

Let's not do hunches!

How Does It Work

With ZNGLY "Campaign Manager", you have the ability to take HubSpot and bridge the gaps between content, campaigns and customers. Calibrate and construct campaigns that will work, remove the uncertainty and guess work. 

So you can share relevant content with your buyers easily, for greater lead engagement and increased sales. 

We take your contacts from HubSpot in real-time and integrate it with our analytics dashboards to create intuitive activity monitoring tools. These tools let you identify where you have traction and feed it into a marketing and sales workflow plan. 

ZNGLY handles all of the tricky stuff - publishing, organising, and tracking. 

Sales and marketing teams can easily use your content and put it into action!

What are the benefits

Let the numbers do the talking. On average our ZNGLY clients see an immediate return:

  • Marketing: Use 30% less resources creating campaigns 
  • Sales: Increase their customer engagement scale and outreach by 20%
  • Analytics: Reduce MIS and reporting production time by 75%

And this ROI is on-going, and only increases with further usage. What previously took days now takes minutes.

To Wrap Up

Data is the key - without an accurate view of what's happening, how do you know what to do next?

ZNGLY's integrations serve as a boon to any business for tracking and analysing their buyer data. Enable your business to make the right decision. Whether you’re marketing, pre-sales, or sales, you can benefit from the smart integrations with ZNGALYTICS.

To Find Out More - Useful Links

To find out more about our ZNGLY platform, visit us over here

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How Training Transforms Business

Welcome to our special report on AI content for training and tutorials

Are you drowning in old PDFs, user manuals and training guides? Are you using stale videos and webinars for training? There is another way.

In today's fast-paced business and technology landscape, making sure your customers are getting the most from your offering and product is crucial for business growth and retention. ZNGLY offers the ability to create concise and curated learning centres, so you can efficiently onboard and train anyone, and they learn in a self-service manner. 

ZNGLY enables our customers to harness AI-generated content. AI content is high quality, and quick to develop, letting them easily create training and tutorial content to support new updates and feature roll-outs. 

In this blog, we will be showcasing how you can utilise AI content and learning centres to empower your business’ training growth, with a special review of our very own ZNGLY Academy. 

Let’s dive in.
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What Is It - An Overview

With AI, you can bring your existing material to life, and create how-to-guides, application demos, explainer videos, and more, with professional-grade production, and minimal financial and time investment.

With AI, you can bring your existing material to life, and create how-to-guides, application demos, explainer videos, and more, with professional-grade production, and minimal financial and time investment.

At ZNGLY, we have created a whole learning platform - the ZNGLY Academy - that houses both our ZNGLY Training & Onboarding Centre, alongside our Masterclass tutorials in Sales, Marketing and Emerging Technologies. It also has links to our Diversity, Equity and Inclusion program Tech Gateway, and Big Boost Mondays. 

Having a dedicated centre has enabled us to host all of this content on a consistent and easy-to-navigate platform, so visitors can self-learn, and discover at their own pace. We can curate and share this content in a bespoke, on-demand, and modular fashion. Users can also see the material in the context of the broader industry.

Organising training and tutorial content has never been easier.

Why Is It Important

According to The American Society for Development and Training from 2022, companies that invest in employee training have 24% higher profit margins. Enabling your company to efficiently train employees, and customers, is crucial to improving the efficiency and growth of your business, and retention of customers. 

ZNGLY platform is ‘on-demand’ with user-driven journeys, designed to enable people to train at their own pace and on their terms. 

On-demand and self-service knowledge acquisition like this has become an immensely powerful tool, being able to present the knowledge for users to access when they need it is a game changer for business.

How Does It Work

The creation

AI content generation is a simple and efficient process. You can put the power of creation in the hands of your SMEs, and generate comprehensive, accurate material. AI video can be generated from just a simple script and transformed into an engaging, well-produced, and effective video.

ZNGLY handles all of the tricky stuff - publishing, organising, and tracking. All you need to do is create the content!

The sharing

ZNGLY has comprehensive listing and organisation tools. These tools make it easy for you to categorise, tag and structure your training material effectively. ZNGLY enables you to create a well-organised repository of content, sorted by topics, subjects, or any other relevant classification, allowing for a smooth navigation experience. And with our ‘List & Link’ API, you don’t need to copy and move big media files - we ‘play the content where it lies’.

The tracking

Zngly has powerful analytics tools, enabling you to view who sees what on your learning centre, and see what training content is viewed most and viewed least. These analytics track everything with timestamps in simple-to-navigate dashboards, letting businesses gain thorough insights into their learning centre.

What are the benefits

• Reduced cost and time - take existing pdfs, decks and demos and bring them to life

AI content generation gives you the ability to create engaging content simply and efficiently, even from pre-existing assets. Turn a pdf into an audiobook, or turn an article into a fully produced video. Utilising AI content generation for training & tutorials greatly aids the time to produce and cost of production. 

These qualities lend well to training and tutorial content, giving quality videos that are interesting to watch and engage with, raising information retention rates and increasing the efficiency of your user base. ZNGLY’s platform allows this quality content to be housed all in one place for ease of access and navigation.

• Support Self-learning - user-driven, asynchronous, remote

This technology and media are specifically designed to support the modern work environment - self-learning, user-driven, asynchronous and remote. Efficient onboarding and training are critical for the success of business. Tutorials delivered via video provide a structured approach with higher information retention scores. 

By leveraging tutorials and the ZNGLY platform, businesses can reduce the time and resources required for training while ensuring consistent and standardised information delivery.

Furthermore, tutorials can serve as a valuable resource for ongoing training and professional development - supporting an always-learning culture. They can be utilised to upskill users, keeping them up-to-date with product changes and updates. By providing access to these self-learn tutorials, businesses can empower their users to take ownership of their learning journey and pursue continuous improvement.

• Easy to manage and refresh - rollouts and updates

When you are rolling out new releases of your product, upgrade and refreshes - easy to update and produce new training material with AI. Keeping your user group and / or internal audiences informed and trained.

ZNGLY’s platform is easy to use, manage, and update with new product rollouts.

In the fast-paced business environment, products change, and ZNGLY can help ensure that nobody is left behind from these changes.

• Consistency of material and experience across different subjects and modules

Utilising AI-generated content and structured learning centres allows businesses to create a consistent environment for user learning. This consistent environment creates a seamless learning experience. Every user is delivered the same clear and effective training, allowing everyone to be on the same page for every piece of information.

The structured nature of ZNGLY’s platform enables workflows to be flexible yet concise. Every piece of content for every subject, topic, and module, feels cohesive and standardised.

• Data - know what’s working, progress, and who is understanding

ZNGLY is a content-driven platform with data at the heart of our solution. The ZNGLY platform provides users with detailed analytics, enabling you to maximise your learning centre and its users.

These analytics tools track everything, allowing you to see who views what content and for how long, showing you their user journey through your learning centre. This data is vital for maximising your learning centre, seeing who needs to be trained on what content and who has the most thorough understanding of your product. 

To Wrap Up

Tutorials are an invaluable asset for businesses seeking growth and success.

1️⃣Training isn’t a challenge - it’s an opportunity - the days of static web pages. PDFs and dull webinar overviews are over

2️⃣These tools, techniques and harnessing AI means you can achieve continuous learning, empowering your customers and colleagues

3️⃣Keeping pace with the rate and scale of development and change 

Tutorials are an invaluable asset for businesses seeking growth and success. They enable users to enhance their skills and knowledge, and streamline onboarding and training processes. In today's rapidly changing business landscape, embracing tutorials as a learning and development strategy can give a competitive edge. By investing in tutorials, organisations can cultivate continuous learning, empowering users, and driving long-term success. So, let the power of tutorials unlock your business's true potential.

To Find Out More - Useful Links

To find out more about our ZNGLY platform, visit us over here

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How Analytics Supercharge Business

Welcome to our special report on analytics

Have you ever wondered if a PDF you emailed to a client was opened and read? If the recipient forwarded it to a colleague - even to a competitor? Do you want to know what customers really do with your web content, in a simple straight forward report?

In today's digital age, where information is overwhelming and customer engagement is crucial, understanding how users interact with your content, platforms, and sales cycles has become more important than ever.

Analytics are the key to seeing this truth in your data. Allowing you to gain more insights on customer behaviour, how customers are relating to your offering and sales teams, and how your content is performing.

Powerful analytics tools are vital for a company to grow, and ZNGLY offers a comprehensive suite of analytics tools to help your business succeed.

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What Is It - An Overview of Analytics

Analytics tools allow you to track and monitor the data surrounding content, such as interactions and traffic.

Analytics tools allow you to track and monitor the data surrounding content, such as interactions and traffic. This information helps businesses make data-driven decisions to optimise their content strategy and improve marketing campaigns.

Our analytics suite, called Zngalytics, are the key to seeing this truth in your data. Zngalytics allow you to gain more insights on customer behaviour, how customers are relating to your offering and sales teams, and how your content is performing.

Powerful analytics tools are vital for a company to grow, and ZNGLY offers a comprehensive suite of analytics tools to help your business succeed.

Why Is It Important - How Informed Do You Want Your Decisions to Be?

With Zngalytics, you have…

  • Better control over the sales process. Know what works and what doesn’t, in real-time, so you can optimise your sales cycle and convert leads into buyers.
  • Really understand your customer’s needs and who your message is for, you don’t need to shout when people want to listen.
  • Analytics lets you see what channels are performing, ensuring that your investments are focused on the most promising avenues and delivering the highest ROI.

McKinsey reported in 2022 that “Companies that are using data-driven B2B sales-growth engines report above-market growth and EBITDA increases in the range of 15 to 25 percent.” They also reported that data-driven companies are 23 times more likely to acquire customers, six times as likely to retain customers and 19 times more likely to be profitable!

How Does It Work - Insights You Can Trust, Data You Can Action.

At ZNGLY we track everything, from every click, view and download - right down to how long it was between media interactions.

  • All of this is logged in real-time, and to ensure that this wealth of data is easily accessible and actionable. Our easy-to-use dashboards are specifically designed for sales and marketing teams.
  • We integrate this data with CRM platforms such as HubSpot and SalesForce, to give a deeper insight into your data and customers.
  • Sales and marketing professionals can easily navigate and analyse this data, identify trends, and extract meaningful insights.

What are the benefits - Sell More & Market Better!

For marketing, tracking is essential to gain a comprehensive understanding of customer behaviour and engagement. By monitoring every click, view, download, and engagement, businesses can analyse the effectiveness of their marketing efforts.

  • Tracking inbound and outbound interactions across websites and platforms such as LinkedIn and HubSpot newsletters provides valuable insights into the performance of different channels and campaigns.
  • This data allows marketers to assess which strategies and channels generate the most engagement and conversions.
  • By identifying high-performing tactics, marketing teams can optimise their campaigns, refine targeting, and allocate resources more effectively, ultimately driving better results.

For sales teams, tracking provides valuable intelligence about prospects and their engagement with sales materials.

  • Know when a target prospect opens a PDF, or how much of a video they watched.
  • Knowing if they forwarded the content to colleagues or competitors, salespeople can gauge interest and identify hot leads.
  • Helping sales teams prioritise their follow-ups, tailor their messaging, and personalise their approach to increase the chances of closing deals.
  • By understanding prospect engagement at a granular level, sales teams can also identify potential objections or areas of interest, enabling more effective and targeted conversations.

From a broader business perspective, tracking the performance of sales and marketing efforts is crucial for making informed strategic decisions.

  • By collecting and analysing data related to sales and marketing performance, businesses can identify trends, patterns, and areas for improvement.
  • These insights allow for better resource allocation, budget planning, and overall business strategy development.
  • By tracking KPIs, businesses can measure the effectiveness of their sales and marketing initiatives, identify areas of success, and pinpoint areas that require adjustment or optimisation.

To Wrap Up - If You Can’t Measure It, You Can’t Value It!

What every business needs most is detailed and powerful analytics.

Zngalytics can bring value to your business - giving you insights you can act on - we call it data with purpose and meaning.

For marketing and sales teams, ZNGLY can bring new products and campaigns to market much faster, with increased lead conversions.

ZNGLY can help manage complex sales cycles and relationships with a personalised video for greater engagement.

With real-time analytics, you can see what’s working, increasing return on investment in media spend and content.

To Find Out More - Useful Links

To find out more about our ZNGLY platform, visit us over here

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Importance of Building Relationships in the Sales Cycle

Welcome to our special report on Personalisation.

Have you wondered what your client really wants to hear? What’s catching their eye. If that PDF you sent was opened and read? Or if that email was forwarded on to others? We are all in an information overload. Are you drowning in document attachments, video and web links? Well no more! 

We know that your content and relationships with clients are critical. We want to make sure that the interactions you have with your leads are personal and impactful. 

The power of personalisation is nothing new. As far back as 2019, Gartner reported that companies that focus on personalised messaging have a 16% higher impact than those that don't. Fast forward to the post-pandemic world and McKinsey research found that on average companies can earn up to 40% more revenue from implementing personalisation. There is a clear link on how innovative B2B sales are following the trends and techniques in consumer selling.

At ZNGLY we have the tools to help you win.  We make sure that you get the most out of your connections and sales pitches. With ZNGLY you can manage multiple stakeholders and complex sales cycles. All while giving your recipients a really great user experience viewing and sharing your content. This Blog showcases the tools and techniques in our platform especially created for sales teams. 
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What is it - Building Trust and Connection

Personalisation creates a genuine connection between businesses and their target audience.

Personalisation creates a genuine connection between businesses and their target audience. By addressing clients on an individual level, companies demonstrate that they understand their needs, preferences, and pain points. This understanding helps build trust and fosters a sense of loyalty. When customers feel seen and heard, they are more likely to engage with a brand, become buyers, and even become brand advocates. By personalising content, businesses can establish themselves as valued partners who genuinely care about their customers' success.

How does it work - What ZNGLY does

Curate a private list

Meet Znglists, a game changing approach to content curation. Sales teams use an official catalogue of content to create personal playlists of media for their targets – we call the Znglists! Znglists handle the complete range of media – videos, PDFs, news stories, podcasts, web links and more. You can list content that you’ve created, you can also add material from third party sources – even AI-generated content. By having all of this content into one catalogue, there’s one version of the truth – say goodbye to handling multiple versions – and no need for attachments – everything is sent as a smart link.

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Record a personal video message

Nothing beats saying hello. We live in a video communication age. You record a video message for that personal touch.  They enhance user engagement and create deeper relationships - they are also quick, and fun. 

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Send content in a slick email - no more attachments 

Say goodbye to attachments, scruffy web links, and cluttered emails! With ZNGLY your playlists, and video, are presented in a mobile friendly listing. All content is sent as smart links, working with, rather than against, customer firewalls and screening.

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Have your own personal Sales Page

And when your recipient views the content, it’s all displayed in the salesperson's own tailored web page, along with additional content, links and messaging that each salesperson controls - specific to them and their target audience.

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And everything is tracked in real-time

Data is the heart of ZNGLY. Every click, view, download - even email forwarding, is all captured in real-time and reported in our analytics suite. We even integrate with HubSpot, Salesforce and more. 

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Why is it important - Benefits for your Business

The customer experience is a key differentiating factor for businesses in today's competitive market.

Let’s hear from one of our users, Bruce Corcoran, a renowned executive and thought leader in the US retirements space: 

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"Personalization: The secret weapon that transforms engagement, ignites sales, and turns memories into unstoppable momentum. Personalized content has taken customer connections to new heights. By seamlessly integrating their memories and perceptions with fresh, captivating content, you create a comfortable and familiar space for engagement. This powerful approach has unlocked endless opportunities to captivate audiences with irresistibly tailored messaging and content, leaving them with no choice but to act. 

Personalization isn't just a strategy; it's the fuel that propels people, deals, pipelines and entire companies towards extraordinary success." 

 

To Wrap Up - The Importance for Your Business

In a world where clients need an engaging experience for them to buy, personalisation has become a game-changer for businesses. By tailoring content in sales pitches and marketing strategies, companies can build trust, enhance the customer experience, increase conversion rates, and maximise their marketing ROI. Embracing personalisation is no longer an option but a necessity in today's competitive landscape.

To Find Out More - Useful Links

To find out more about our ZNGLY platform, visit us over here

To see the fantastic work Bruce Corcoran is doing with Coherent, visit them over here

The Power of AI Generated Content

Hopefully this blog will inspire you to explore the power of AI for your work and for your playtime too!  AI solutions are a new, fresh, and fast paced technology. We share how easy it is to get it up and running and the benefits of implementing an AI content strategy for your business. 

We spotlight some great client work, with examples and use cases. It’s a fascinating technology that has so much room for growth, and the impact it has already had on art, tech, business and culture is astounding. And it’s only the beginning. 

 
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In today's digital age, where attention spans are short and competition is fierce, businesses are constantly seeking innovative ways to captivate their audience.

Let’s dive in – The Potential of AI Content Generation:

In today's digital age, where attention spans are short and competition is fierce, businesses are constantly seeking innovative ways to captivate their audience. The rise of artificial intelligence (AI) has revolutionised the way we create and distribute content. It's no longer necessary to shout to be heard; if your content is engaging!

We can now harness the power of AI to create compelling and sharp content that resonates with your target audience and generates a buzz. We explore how AI-generated content is transforming the business landscape and providing new opportunities for success.

 

Unleashing the Power of Video

In the digital omnichannel arena we operate in – inbound, outbound, LinkedIn, newsletters and EDMs – it's an overwhelming number of venues to manage. Nothing is as eye-catching as video, it’s got the best SEO, the best conversion rates, and visitor retention – but it’s expensive and time consuming to create – not any more.

AI generated video content is a great alternative to traditional media. With AI video content generation, you achieve high production values for low production spending. 

Here’s some great examples and use cases of AI video avatars in action:

Tech Gateway uses AI video avatars to welcome visitors to their resource centre, and guide web traffic through their site and material. 
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FINOS (The FinTech Open-Source Foundation of The Linux Foundation), uses this technology to promote their upcoming events. It’s a great way of signposting on LinkedIn and social media, getting promotional material out there quickly to their target audience. 

 
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NextWave Consulting uses AI video avatars to promote the offerings from their technology  partnerships. This example is Genesis. It’s a great, slick, synopsis of the Genesis no-code / low-code solution and the benefits the platform brings. 

 
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AI tools are more accessible than ever, offering a range of capabilities to suit your business needs.

So how do they do it? Utilising AI Tools:

First off, it’s easy! AI tools are more accessible than ever, offering a range of capabilities to suit your business needs. Writing tools like ChatGPT, video tools like Synthesia, and image tools like DALL-E enable your organisation to become more efficient and successful. Use these tools to empower your team to work at their best. 

With AI, you can create content swiftly, make a lasting impression, with a lower cost of production and consistent high production values. 

And ZNGLY was created for managing content at scale. Our platform  helps our clients take advantage of the power of AI generated content and work it seamlessly into their workflow. 

 

To Wrap Up - The Importance for Your Business

Whether it's a marketing team wanting to ‘stop the social scroll’ and capture leads or sales managing complex relationships and sales cycles, having smart content is crucial. If you are not using this as part of your marketing and sales strategy you are really missing out.

Just go create!

 

To Find Out More - Useful Links

Our core mission at ZNGLY is to find new ways and techniques for our clients to harness the power of communication to turbo charge their business. 

We would love to have a chat and demonstrate the power of our platform for you to sell more, and market better. 

If you would like to see our work at ZNGLY, you can check that out over here

For FINOS - you can check their work out here

For Tech Gateway - you can check their work out here

For NextWave - you can check their work out here

International Womens Day -
More than just a day

International Women's Day celebrates the incredible achievements of women around the world and reflect on the progress we have made towards gender equality.

However, the celebration of women and their achievements is not limited to just one day. The global women's movement has been ongoing for decades and has brought about important changes in women's rights and gender equality.

Individuals, organisations, and governments must continuously work towards a more equal world, where women have equal access to opportunities. It is up to all of us to keep the drum beat & conversation going all year round! 

Tech Gateway - Be a part of the conversation!

https://www.youtube.com/watch?v=tyyKzrINvT0&t=1s
Why is it important? 

In recent years, we have seen an increase in the number of women breaking barriers and making significant strides in the tech industry.

In recent years, we have seen an increase in the number of women breaking barriers and making significant strides in the tech industry. From leaders in tech companies to entrepreneurs and innovators, women have made remarkable contributions to the growth and advancement of technology. 

Prioritising DEI in tech is crucial for promoting innovation, improving decision making, attracting top talent, creating a positive work environment, fulfilling social responsibility, and driving business performance.

What are the benefits? 

When it comes to the benefits of a more diverse and equitable workforce there are a three main benefits: 

  1. Increased innovation and creativity: When companies have a diverse team, they bring unique perspectives and experiences, which can lead to increased creativity and innovation
  2. Increased social impact: Tech companies can have a significant impact on society, and DEI can help ensure that this impact is positive and equitable 
  3. Improved problem-solving: When people with different backgrounds and experiences work together, they can bring a variety of problem-solving skills to the table. A variety of solutions through a variety of lenses! 

 How is it measured? Measuring DEI in a workplace can be challenging however, there are various indicators and metrics companies can use to measure DEI these include: 

  1. Demographic data - This can include data on race, gender, age, ethnicity, sexual orientation, and other factors
  2. Representation in leadership - Companies can measure the representation of diverse individuals in leadership positions. This can help identify potential barriers to advancement and ensure that diverse perspectives are represented at the highest levels of the organisation
  3. Pay Equity - Companies can measure pay equity to ensure that employees are paid fairly regardless of their gender, race, or other factors

 How do I get involved?  The Tech Gateway ‘Big Boost Mondays’!  
We want to be a part of this movement and that is why over the past year we have teamed up with the ‘FINOS - Diversity Equity & Inclusion Special Interest Group’ to launch Tech Gateway. Helping to celebrate technology & showcase the opportunities for DEI groups to encourage diversity, equity & inclusion!

If you want to be a part of this conversation, come along to Big Boost Mondays! 

To find out more and register for our next event using the link below: 


Tech Gateway - Big Boost Mondays

What to expect: 

This is your monthly Tech & DEI meet up in both Dublin & London to highlight and showcase all the opportunities & pathways into technology.

Bringing together industry experts each month to speak all about their journey & why DEI is so important. We have had great pleasure to work with & speak to leaders of tech companies such as Natwest, Tech She Can, PwC, Deutsche bank, Code First Girls & Synechron to discuss these main topics:

  • What we can do to build a more diverse workforce 
  • How we can tackle the issue of Diversity Equity & Inclusion in tech 
  • How we together can advocate for change and work towards a more just and equitable world
  • The importance of encouraging more young women to pursue careers in STEM fields - what is out there to provide mentorship, education, and training opportunities, to empower the next generation of women in tech to succeed and break those barriers into tech

Let's work together to create a world where every woman has the opportunity to thrive and reach her full potential

It follows that creating a supportive and inclusive workplace culture is essential in retaining and advancing women in the industry. This includes promoting equal pay, offering flexible work arrangements, and addressing gender bias.

As we celebrate International Women's Day, let's continue to support and uplift the women in our lives. Let's work together to create a world where every woman has the opportunity to thrive and reach her full potential. Let's celebrate the progress we've made and commit to pushing forward towards a brighter, more equal future for all.

 

FT Live is the global conference & events division of the Financial Times Groups. They host a variety of events to bring together executive audiences and deliver them the latest information with great speakers and content that matters in a deliverable way.

Zngly attended the Financial Times Live (FT Live) ‘Woman at the Top’ event, due to our involvement surrounding diversity, equity & inclusion. This event was all about diversity, equity & inclusion and was the first Woman at the Top event after 3 years so I was super honoured to have the chance to attend!

As the business environment becomes more tough, organisations must think about how will leaders approach diversity and inclusion in the workplace? Studies have shown that a more diverse workplace improves productivity and performance of organisations so how can we reshape diversity and inclusion to be a must-have instead of a nice-to-have.

This is directly in line with the work we have done surrounding diversity & inclusion. Back in September we hosted Tech Gateway which showcased diversity, equity and inclusion. We had:

  • Wincie Wong, Head of Services Workforce Technical Capability from NatWest & Founding Member of TechSheCan - discussing getting more women into tech
  • Peter Ward, Deputy CEO at Leadership Through Sport & Business (LTSB) -  spoke on building a more diverse and inclusive workforce and the actions LTSB do to bring companies like NatWest a more inclusive pool of talent
  • Chris Howard, Open Source Lead- spoke on LGBT+ and diversity in the technology

This event really showcased everything diversity, equity & inclusion and the importance of getting more women into tech and diversity.

We are also currently did some work with Coherent to set a Guinness World Record and to highlight the partnership with TechSheCan to encourage and support bringing more women into Tech. All of this work  surrounding diversity, equity & inclusion which we are passionate about, is what made me really excited to attend the FT Live event and hear the perspectives of the great speakers there.

Having real human connection and hear
people’s experience first-hand, is an invaluable experience

What did we learn…

When attending this information packed event, it really brought to the forefront how diversity, equity & inclusion is more than just attracting a diverse pool of talent to an organisation, it’s also equally as important for organisations to make this change something sustainable. The acknowledgement of the issue of diversity & inclusion is the first step in the right direction and that organisations need to really think about the effectiveness of thinking about tomorrow's workforce today.

1. Leadership in the new era needs to be more open and visible and that the real change will happen at a faster rate when the views are reimagined from the top down

2. Building a healthy organisational culture is the greatest way to attract and retain talent

3. To attract a more diverse workforce & include more women into technology, organisations need to start from early and encourage the younger generation to get involved in more STEM subjects.

So how did it work – what’s the format

The conference was an all day event with multiple speakers, these talks ranged from 30 minute keynote interviews to 40 minute talks covering a variety of different topics with a panel of speakers.

In between all these talks, there were networking breaks which gave everyone a chance to speak on everything DE&I.

Topics covered were:

  • Transition, Transformation and Trust 
  • Leadership in a new era
  • Will D&I survive the pinch?
  • What about me? 
  • Has the rise of ESG on the agenda improved diversity?
  • Taking the lead in business: Closing the fundraising gender gap
  • How do you keep women in the workforce?
  • Tackling the 3 M’s (menstruation, maternity & menopause)
  • Leading the next generation

 A jam packed event full of great speakers & insights covering a huge range of topics. This was a real deep dive!

Diversity, equity & inclusion is more than just attracting a diverse pool of talent to an organisation, it’s also equally as important for organisations to make this change something sustainable.

So - lasting benefits…What did we take away for Zngly

1. Zngly can be a real working force in making a change to bringing more women and diversity into the technology world. Our work with Tech Gateway and Coherent in raising awareness around diversity in tech, is a step in the right direction.

2. Change will come from the top. We can't expect the workplace to transform if we aren't doing anything at the top to apply these changes.

3. To create a sustainable diverse workforce we must educate the younger generation & promote STEM subjects from early. We can play a role to reinvent the perception on tech & really develop and grow our new and emerging talent.

We love to be playing and active role in promoting and focussing efforts around diversity, equity & inclusion. Zngly is always proactive in creating an inclusive and open environment where everyone can truly be themselves.

So how is it measured…

We have noted some key takeaways in just how to measure DE&I in the workplace.

Diversity & inclusion must show across all levels of the organisation, every leader must be held accountable

Three key takeaways:

  1. Look at your diversity of employees vs. your application pool
  2. It's all about data. Collecting as much data about your workforce is key to identifying where organisations can be more inclusive
  3. Make company data of D&I public and available for anyone to view. This holds organisations and the voice of the leader publicly accountable! Allowing active actions towards building a more diverse workforce.

So FT Live...

We look forward to being invited to more events like this and taking large leaps to a more diverse and inclusive workforce!










SaaStock is a conference dedicated to ‘Software-as-a-service” bringing together participants from across the ecosystem – investors, influencers, thought leadership and founders, with companies from acorns to unicorns.

It was held in Dublin at the RDS, (with some pop-ups across the city), over three days (the main part was Sep 18th – 19th) with 5,000 delegates from across the world. it’s the biggest SaaS conference in Europe.

It was our first time attending. Zngly is bootstrapped and proud of it. No VC. No outside money. We are building a profitable business, creating value not valuation. We make every pound / dollar / euro a prisoner!

https://www.youtube.com/watch?v=BCsZ5uy-gLw

So… we paid hard earned ‘list price’ cash
for our tickets and we wanted to get the maximum return of time, money and
opportunity!

Myself and Oscar attended, he took point on Customer Service, and I covered Business Development. We set ourselves some goals:

  1. How do firms talk about themselves, what sets them apart. How do they ‘sell’
  2. Our clients love Zngly. How do we increase customer adoption
  3. What are the hard decisions that we need to make, and when to make them

So what did we learn, was it worth it?

When you get to immerse yourself like this you see how really important it is to get our industry together. Nothing beats meeting people.

After lockdowns this was the first gathering of SaaStock. We had a month of meetings and insights every single day.

Having real human connection and hear
people’s experience first-hand, it’s just invaluable.

What did we learn…

  1. There is the mother of all recessions coming make your business relevant and flourish
  2. Bootstrap all the way! Be cockroaches not unicorns. Not just survive, but thrive
  3. Be confident, stick to your plan, progress is incremental steps. Build on good foundations

So let’s dive in and share with you how we got on…

So how did it work – what’s the format

The conference is organised in three parts:

  • Formal(ish): A great agenda of speakers, keynotes and sharp folk sharing experiences. The sessions are really well moderated. 20 minute, high paced, content rich. No fluff or puff. All proper.
  • Collide: Stands and booths. From ‘pop-up’ pubs to stalls that would not look out of place at a village fair. Lots of friendly folk, who want to pitch, sell, demo, and also to listen and connect. There was a tonne of great swag and sweets. It was most definitely sugar fuelled! We left full in every possible way.
  • Connect: The SaaStock app was super easy to use, scan a QR code, connect and meet-up.  The Nightstock events were great fun. SaaS folk know how to work and play! With lots of people visiting Dublin and wanted to sample all the fun of the city.

Organised across ‘stages’ – Bootstrap, Growth, Accelerating and Scale – it’s like a Geeky Glastonbury without the mud. It’s not all back slapping and shooting to the moon. Quite the opposite.

There was failures, heartache and tears
shared. The challenges of getting a business off the ground and wind under it’s
wings. Practical, proper advice.

A special shout out to the Bootstrap moderators, curators and speakers stage. Great content and connections. Thank you!

So - lasting benefits…What did we take away for Zngly

We validated our approach to marketing and business development, forget the funnel (for now). We’ve got it right with laser focus on the great opportunities we have.

How and when to scale and the key decision factors within that scaling, seeing the problems other founders faced. Do not put off the difficult decisions.

You can see the ‘aha’! moment - the real power of cloud delivered innovation, Time To Value, that’s what it’s about.

We feel energised to be part of a community and Zngly is where the smarts are – SaaS delivered, open-source, no-code. We fuel our clients at the speed of a click.

Be the promise delivered.

So how is it measured…

We are already adopting some of the findings
and advice.

There is no better reference than a happy customer.

Three key takeaway:

  1. Adoption: Our existing clients, their day to day use of our platform. Listen to them.
  2. Analytics: How Zngly is delivering real measurable returns and value. Power them.
  3. Ambassadors: There is no better reference than a happy customer. They will champion you.

So SaaStock...

We will be back next year. With a stand. And on a stage. Loved it.

SaaStock, you do indeed Rock!
















Zngly EI International Markets Week

Starting a business or sourcing solutions. Be inspired!

This blog I hope will… inspire entrepreneurs embarking on creating a business to consider setting up in Ireland with the help that Enterprise Ireland (EI) can give to grow internationally. Give our clients a line of sight on the global network of support we have at Zngly. And to businesses in international markets to consider sourcing solutions from Irish companies. From Cyber to Payments, Digital to Manufacturing, Ireland’s eco-system of firms from start-up to established is firing on all cylinders. A hot bed of innovation and ambition.

https://www.youtube.com/watch?v=KaavvW82vHc

EI International Markets Week what’s it all about?

EI is an Irish Government agency dedicated to the promotion, development and growth of Irish businesses, and are ranked first in the world of venture capital investors by deal count.

At Zngly we were delighted to have been selected as an EI-HPSU (High Potential Start-Up) when we launched. EI provide us with a wealth of knowledge, experience and connections.

International Markets Week (IMW) is a three-day coming together of all the Market Advisors (MA) from around the world converging in Dublin to assist and support Irish businesses with their growth plans. It was held at the RDS in Ballsbridge, Rugby fans will know it as Leinster’s home ground, and was the first time it was held since the Covid lockdowns.

It was great getting everyone together in a real celebration of Irish innovation and business, with over 700 EI portfolio companies attending over the three days. Meeting with MA’s from all over the world, from northern Europe, to the southern hemisphere, from Asia to the US West Coast.

I knew the omens were good on the way there! I passed Old Belvedere, and I see their next home game is against my old club Naas RFC. So hopefully I would be the first of many winning Naas men in Ballsbridge this week!

Why is IMW important to Irish businesses?

Zngly are proud that we are a bootstrapped business, with no VC or outside money.

We are focused on creating a profitable business, with value not valuation our priority. So

it’s hugely important for us to be able to connect into this network of advisors on the ground who can shape our opportunity and proposition.

We have clients in Hong Kong, Singapore, UK, Ireland and the US. We are global and international markets are massively important to us.

IMW means we are on track, the products we are shipping have local market validation, and our business development growth plans and connections are at a personal level.

So how does it work?

We worked with Conor our Dublin based Development Advisor (DA) ahead of IMW identifying opportunities and geographical regions. We then scheduled a series of one-to-one meetings with the international MA’s. In one day we covered a global conversation from Asia (with Tiarnan and Sinead), US (Jack and Jane), UK (Jack and Niamh) and also here in Ireland (Luke and Mike) working with global ambition and global brands. We even had a master class chat on Marketing & Sales with Naghmeh!

The depth of local market knowledge, and deep relationships is incredible.

Lastly, it's just a lot of fun. I loved it! The event was a huge infectious feeling of innovation opportunity ambition.  It was a privilege to be selected to be a part of it, and we are very grateful. Making these personal connections is what it’s all about.

What are we taking from it?

There are three immediate great benefits from this. First the discipline of presenting Zngly, pitching and demoing our platform in a high paced showcase event like this from around the world really helps validate market fit. You get feedback upfront.

Secondly, hearing first-hand the opportunities, needs and challenges from around the world is massively important so we know how to allocate resources and identify opportunities.

Being a start-up, you are looking for friends and ambassadors. With EI we have that and so much more.

Lastly, it's just a lot of fun. I loved it! The event was a huge infectious feeling of innovation opportunity ambition.  It was a privilege to be selected to be a part of it, and we are very grateful. Making these personal connections is what it’s all about.

How are the benefits measured – what next?

There are three very practical ways. One, how we tune the B2B Zngly proposition and market fit to specific sectors.

Fintech, Media and Education are all really exciting areas for us where we have great clients.

Secondly, we’ve got a diary of meetings and confirmed follow-ups in Asia, US, UK and Ireland. There are dates in the calendar.

Finally, the benefits aren’t just measured by sales and growth, but that we have an action plan that’s ‘doable’ that we can confidently build out for our clients and business.

To close.. that was some day.

A huge thank you to everyone I had the pleasure to work with and congratulations to Enterprise Ireland on a fantastic event. To Deirdre and all the team – Joanne, Jack Callaghan Jack FC, Niamh, Tiarnan, Sinead, Luke, Mike, Naghmeh and Conor.

 

 

 

 

Final thought. There was even a vegan option for my lunch! I’ve changed and come a long, long way from my Naas RFC days!















Zngly Awarded October’s Community Spotlight by FINOS

We’ve been awarded this month's community spotlight feature by The Fintech Open Source Foundation (FINOS)

“By using Zngly, we have been able to level up the messaging and value surrounding our critical projects and initiatives for FINOS.”

“Aside from being an outstanding content and resource management tool, Zngly has partnered with us on many different events throughout the year, both in-person and remote, most recently with last week's DEI SIG Tech Gateway, which was a day of DEI events in the City of London which was organized by FINOS DEI SIG members, Zngly, Scott Logic, NatWest, Goldman Sachs, EPAM, GitHub, Google, Red Hat, and ING.”

“The event brought together under-represented London communities to explore city tech career opportunities through inspiring DEI stories, tech mentoring, and network building.”

“FINOS is proud to partner with Zngly! We look forward to organizing more co-hosted open source events this year and delivering our content in new and innovative ways.

Special thanks to the Zngly team, Mike Wilson, Oscar Wilson, Hayley McCarthy, Vlad Medves and Shaban Duymun, among many others.”

Click here to read the full article over at the FINOS website

Click here to check out the FINOS Resource Center which is powered by Zngly.